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How to Start a Digital Marketing Career in Mumbai – Here’s Your Complete 90-Day Plan Written By Yash Technocrats. Getting started in digital marketing can feel overwhelming, especially in a competitive city like Mumbai. With so many career paths, tools, and platforms, beginners often don’t know where to start. The good news is that with a focused 90-day plan, practical projects, and the right guidance, you can build a strong foundation and become job-ready or freelance-ready in just three months. This blog is written for students, freshers, career switchers, and aspiring marketers who want a clear, practical roadmap. While this guide can be followed independently, those who want structured training, mentorship, live projects, and placement support in Mumbai can confidently choose Yash Technocrats, a leading Digital Marketing Training Institute in Andheri.

WHY A 90-DAY PLAN WORKS?

A 90-day plan is long enough to build real skills and short enough to stay consistent. Employers don’t just look for certificates; they look for people who can execute campaigns, analyze data, and solve business problems. In 90 days, you can build a portfolio with real projects, hands-on campaign experience, and interview confidence.

WHO SHOULD FOLLOW THIS 90-DAY PLAN?

This plan is ideal for: • Students looking for internships or entry-level roles • Working professionals switching careers • Entrepreneurs and freelancers • Anyone serious about building a digital marketing career in Mumbai If you prefer learning with expert mentors, live projects, and placement assistance, Yash Technocrats offers industry-aligned courses designed specifically for Mumbai’s job market.

WHAT YOU WILL ACHIEVE IN 90 DAYS?

• Strong foundation in SEO, Social Media, Google Ads, Content & Analytics • Live portfolio-worthy projects • Hands-on experience with paid campaigns • Optimized LinkedIn profile and resume • Interview preparation and placement readiness

DAYS 1-7: FOUNDATION & SETUP

In the first week, focus on understanding digital marketing fundamentals and setting up essential tools. • Create Google, GA4, Search Console, Google Ads & Meta accounts • Build a basic LinkedIn profile • Set learning goals and career direction • Learn basic concepts of SEO, PPC, and Social Media

WEEKS 2-4: CORE SKILLS & FIRST PROJECTS

This phase focuses on SEO, content, and social media. Project 1: Local SEO Case Study Choose a local Andheri business and create an optimized landing page with keywords, meta tags, and localized content. Project 2: Social Media Campaign Create sample posts, reels, and a content calendar using Canva.

WEEKS 5-8: PAID ADS & ANALYTICS

Learn Google Ads, Meta Ads, and GA4. Project 3: Google Ads Campaign Run a small-budget Search campaign and analyze performance. Project 4: Meta Ads Campaign Boost a post and measure engagement using analytics.

WEEKS 9-12: CAPSTONE & PORTFOLIO

Build a complete marketing funnel project including SEO, Ads, and reporting. Create a portfolio website showcasing all projects. Optimize LinkedIn and resume. Prepare for interviews and placements.

DAYS 85-90: PLACEMENT & OUTREACH

• Practice interview questions • Attend local networking events • Apply to agencies and companies in Mumbai • Reach out to local businesses for freelance opportunities

5 MINI-PROJECTS (PORTFOLIO PIECES YOU MUST HAVE)

1. Local SEO landing page & mini audit (Andheri focus) Create a landing page optimized for local search in Andheri. Include keyword research, on-page SEO, Google Business Profile suggestions, and a short audit report.
2. 3-post social campaign with engagement metrics Design three posts (carousel, reel, static) for a local business. Track reach, engagement, saves, and clicks.
3. Google Ads search campaign report (small budget) Run a low-budget Google Search campaign. Include keywords, ad copies, CTR, CPC, and learning insights.
4. Meta boost + basic creative tests Boost a post and test creatives or captions. Measure engagement and reach.
5. Personal brand campaign to capture emails Create a landing page offering a free checklist and capture emails. Track signups and conversion rate.

Each portfolio piece should include:

• Objective • Approach • Tools used • 2-3 visuals (screenshots) • Measurable results (engagement %, clicks, leads)

TOOLS YOU’LL USE (AND WHY)

1. Google Analytics 4 & Search Console Used to track traffic, conversions, and search performance. 2. Google Ads & Keyword Planner Used to research keywords and run paid search campaigns. 3. Meta Business Suite  Used to manage Facebook & Instagram ads and schedule posts. 4. Canva  Used to design social media creatives, carousels, and lead magnets. 5. WordPress / GitHub Pages  Used to host your portfolio and landing pages. 6. Semrush / Ubersuggest / Ahrefs (optional)  Used for deeper SEO research using free trials. 7. Gamma AI Used to record campaign walkthroughs and portfolio explanations. 8. Notion / Trello  Used for task management and project tracking.

HOW TO POSITION YOURSELF FOR MUMBAI EMPLOYERS (LOCAL DIFFERENTIATION)

• Use Mumbai/Andheri keywords like “Local SEO Andheri”, “Mumbai Social Media Manager” • Showcase local case studies such as salons, bakeries, tuition classes • Attend Mumbai meetups, agency open houses, and placement drives • Offer a free 10-minute audit to open conversations

SOFT SKILLS AND HABITS THAT MATTER

• Report writing: short, visual, one-page reports • Communication: clear emails and WhatsApp follow-ups • Curiosity: test, analyze, and improve • Time management: deliver on deadlines • Client empathy: focus on business results

INTERVIEW & HIRING CHEAT-SHEET

Common Questions & How to Answers: “Tell me about a campaign you ran?” Use “STAR” method always in your interviews like Tell them about – Situation, Task, Action, Result “How do you measure performance?” Explain CTR, CPA, ROAS, conversions using GA4 dashboards “What tools do you use?” Mention tools you’ve actually used and why? “How would you help a small business with zero budget?” Local SEO, GBP optimization, organic social media marketing Pro Tip: Carry your portfolio on your phone/tablet with 1-page PDFs.

FREELANCING & EARLY CLIENT WORK

• Start with small packages (₹1,499 audits, ₹3,999 social media marketing packs) • Use WhatsApp Business for communication • Use simple contracts (50% advance, defined scope) • Collect testimonials and showcase them

HOW YASH TECHNOCRATS FITS INTO THIS PLAN?

Yash Technocrats – A leading digital marketing institute that is providing 360 degree Digital Marketing Courses in Andheri, Mumbai, can fit into this plan because we have: • Structured syllabus mapped to a 90-day plan • Live projects with local businesses • Placement support & mock interviews • Small batch sizes and mentorship • Strong Mumbai agency hiring network If you’re serious about making your career in digital marketing in Mumbai, look no further than Yash Technocrats.

CONTENT & SOCIAL REPURPOSING STRATEGY

• Convert each project into a blog post • Create reels using 1080×1080, 1080×1920, 1200×628 formats • Post LinkedIn case studies • Upload Shorts or YouTube walkthroughs

MISTAKES TO AVOID

• Trying to learn everything at once • Building theory-only portfolios • Ignoring Mumbai local context • Relying only on certificates

FREE 90-DAY CHECKLIST TO MAKE THE BEST DIGITAL MARKETING CAREER IN MUMBAI

Before applying for jobs, complete: • Create your own portfolio website • Google Ads report • Meta Ads report • Local SEO audit PDF • Email capture funnel • Optimized LinkedIn • One mock interview • 10 targeted job applications

Most-Asked FAQs On Digital Marketing Career in Mumbai

Do I need a degree?  – No. Skills and projects matter more. Which specialization pays best in Mumbai?  – SEO and Performance marketing. How much ad budget is required?  – ₹1,000–₹5,000 is enough for practice. How can Yash Technocrats help?  – Live projects, mentorship, and 100% Job Placement Support.

FINAL THOUGHTS

Start today by defining your goal, building one project, and reaching out to a local business. If you want in-depth and live training, real projects, and placement support in Andheri, Mumbai, Yash Technocrats – A leading digital marketing training institute in Mumbai is ready to help you. Book your free counseling session with us and get a 90-day roadmap tailored to you.